
We’ve been doing a lot of our riding in the after-dark hours lately… always a nice way to get a break from the triple-digit heat. If it’s a lack of quality lighting that’s been keeping you from riding after dark, then we’ve got a deal for you!
From now through Sunday, all in-stock Cygolite rechargeable lighting systems are 25% off.
Whether you’re interested in the compact commuter-friendly Expilion series, or the so-bright-it-should-have-planets-in-orbit TridenX, we’ve found the Cygolite products to be among the brightest and most reliable we’ve used. Come check them out!
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This will be a super-limited edition of 36 jerseys. $850 each, and they come with a free matching All-City Mr. Pink frameset (while supplies last):

Of course, we are kidding about the price. (Unless you’re interested… then we’ll totally make it happen for you.)
Jerseys sans frameset will be a bargain at $89.
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We’re closed tomorrow for the July 4th holiday. America.
So today we’re having a sale… 50% off the Ciussi Elite composite bottle cage, Custom America edition:

As you can see, this bottle cage is the most patriotic of all the bottle cages. If those other bottle cages were so patriotic, they'd wear the flag too. Today, the cage can be yours for only $14.49 (reg. $28.99).
BUT WAIT, THERE’S MORE:
If you buy two (2) of these freedom cages today, not only will you be getting two for the regular price of one, but we will give you two (2) red Trinity Bicycles biodegradeable water bottles FREE. That’s an additional $10 value, that we’re just giving you because, you know… you love America. And other free things.
Don’t delay… this deal is only good until 8 p.m. tonight.
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UPDATE, 2:44 p.m.: Somehow I forgot to mention Mayor Price’s Southside Bike Ride, which is Saturday morning. A particularly egregious omission on my part, since I am even providing technical support at the ride start! Be sure to get out there and ride with the most bicycle friendly mayor in Texas…
In case you didn’t know, it’s Bike-to-Work Week. And there’s a lot of bike-friendly stuff going on. To wit:
- Tonight at 7 hundreds of riders will embark on the Fort Worth edition of the Ride of Silence.
- Tomorrow morning, look for your fearless leaders of Trinity Bicycles on CBS This Morning (that’s channel 11, and it’s early in the morning, so lay off the snooze button. We’ll make it worth your while. Bryan said he might even shave for the cameras), as we aim to give a low down on what it takes to ride a bike to work for the first time (it’s less than you probably think!)
- Friday, Bike-to-Work Week commences with Bike-to-Work Day. The City of Fort Worth has organized four routes for group rides into downtown Friday morning, complete with refreshments and presentations. I’d be willing to bet the Mayor will be spotted on one of the routes, too!
- There are routes from the North, South, East, and West sides of town. Our own bicyclist-in-chief, Bernie Scheffler, will be leading the South route from Travis Avenue Baptist Church (Berry @ Hemphill). Other routes will be led by Fort Worth’s Bicycle Transportation Planner Julia McCleeary, the MedStar bike team, and the Lockheed Martin Recreation Association’s bicycle club.
- And finally, after you bike to work this week, you should consider biking to your fun activities this weekend too. We expect to see lots of bikes locked up at Friday on the Green and Arts Goggle.
- That is all. Go ride your bike now!
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This is Laura:

Laura was looking for a new bike to ride to work and around town. She wanted something comfortable to hop onto in her regular clothes, and stylish enough so that she could look great doing it. Luckily, we’re a Civia dealer, and Civia specializes in exactly what Laura was looking for: beautiful neighborhood bikes.
Now check out Laura, super excited and about to take off on her new ride–The Civia Loring:

We can put a smile like that on your face, too. You just have to come see us!
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Five people got new bikes yesterday, just in time for today’s perfect sunny weather. If you want a new bike (or any new bike stuff at all) at a screaming deal, today’s the last day to save 25%.
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It’s a bittersweet week for us. One one hand, we love our current building and our neighbors, and we still believe in the future of the South Main Village, so there’s a bit of sadness as we pack up our stuff. And of course on the other hand, the fact that downtown and in particular Sundance Square is excited about bikes and wants a bicycle shop in the heart of the city is an exciting opportunity–and not just for us, but for the Fort Worth bicycling community as a whole.
So take heart, friends of the Near South Side. Google says our new spot is only 1.1 miles farther away if you walk, and 1.2 miles if you ride your bike. (It’s also only 1.2 miles by car, but why would you drive?)
We start moving out today, and by the end of tomorrow night will have emptied the place completely.
Today and Tomorrow, you can help us out by stopping by to purchase that thing you’ve had your eye on, so we have less to move–and to make it worth your while, everything in the store is 25% off.
Yeah, everything.
Starting Wednesday, February 22 we’ll be closed for a short time while we get the new spot up and running. Be patient with us; we should be open no later than March 1, but if it is earlier than that, we will let you know here first!
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I think I’ve recovered now. That was awesome.
In fact, it was so awesome that for the last four days I’ve been peppered with endless requests not to wait a whole year before doing it again. While those who suggest “quarterly” may be a bit ambitious, I have caved to the twice-a-year pressure. I’ll probably announcing a date here pretty soon.
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